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I dig denim

These Swedish pioneers of children’s fashion are the epitome of Scandinavian chic. Cool and casual in equal measure, they produce truly inspirational pieces, from statement denims to bold tees underpinned by a Nordic -influenced simplicity. More than just beautifully designed, with their child audience in mind they place ethics at the heart of every piece. All I dig denim suppliers follow REACH standards - the European Union Regulation Concerning the Registration, Evaluation, Authorization and Restriction of Chemicals. Say hello to an artisanal brand committed to quality, safety and style.

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Hand-picked for you and your little ones
Denim Shorts
£39   £27
Denim Shorts
£39   £27
White V-neck T-shirt
£19   £12
White V-neck T-shirt
£19   £12
Alabama Jeans
£36   £28
Alabama Jeans
£36   £28
Black t-shirt
£19   £10
Black t-shirt
£19   £10
White T-shirt V-neck
£19   £12
White T-shirt V-neck
£19   £12
Texas Jeans Light Blue
£38   £31
Texas Jeans Light Blue
£38   £31
Navy T-shirt
£28   £20
Navy T-shirt
£28   £20
Grey T-shirt
£19   £12
Grey T-shirt
£19   £12
Madison Blue Jeans
£45   £33
Madison Blue Jeans
£45   £33
Newark Jeans Dark Blue
£45   £33
Newark Jeans Dark Blue
£45   £33
Black Jeggings
£29
Black Jeggings
£29
Soho Chinos Dark Navy Jeans
£44   £31
Soho Chinos Dark Navy Jeans
£44   £31
White T-shirt
£19   £12
White T-shirt
£19   £12